http://m.sharifulalam.com 2015-07-31 17:33 《中華工控網》翻譯
China’s MV drive sales drop in 2014 and 2015
2014年和2015年中國中壓變頻器銷售下降
July 30, 2015 - China’s MV drive revenues declined by more than 10% in 2014 to $2.5 billion as increased competition and lower demand eroded prices, says IHS.
2015年7月30日——IHS報告顯示,隨著競爭加劇和價格收到需求下降沖擊,2014年中國的中壓變頻器收入下跌超過10%,降至25億美元。
Enticed by double-digit market growth in 2012 and 2013, many industrial automation suppliers without an MV drive offering (Danfoss, Regal Beloit, General Electric and Schneider) acquired smaller MV drive suppliers such as Vacon, Benshaw, Converteam and LD Harvest, in the process providing additional scale, capital, sales channels and more comprehensive solutions to customers.
受到2012年和2013年取得兩位數市場增長的刺激,許多沒有中壓變頻器產品業務的工業自動化供應商(丹佛斯、雷勃電氣、通用電氣和施耐德電氣)紛紛收購一些較小的中壓變頻器供應商,如偉肯、Benshaw、科孚德機電以及利德華福,提供額外的規模、資金、銷售渠道,以及更全面的解決方案給客戶。
As commodity prices fell in 2013 and oil prices in 2014, investment in oil and gas, mining, metals and cement industries (representing more than 60% of MV drive revenue) dried, leading to a decline in global 2014 MV drive revenues and a predicted decline in 2015. With more competitors in the MV drives market and lower demand, price competition increased, leading to 5% to 10% price concessions in most regions. IHS predicts MV drive revenues will contract again in 2015 and remain weak even into 2016. From 2017 to 2019, IHS predicts global MV drive demand will grow and price concessions will revert, leading to a more stable pricing environment.
由于大宗商品價格在2013年、石油價格在2014年開始下跌,石油和天然氣、采礦、金屬和水泥等行業(占中壓變頻器收入的60%以上)的投資萎縮,導致全球2014年中壓變頻器收入下降,2015年預計也將下跌。隨著中壓變頻器市場迎來更多的競爭者,而需求縮減,價格競爭加劇,導致大部分地區的產品價格普遍優惠5%至10%。IHS預計,2015年中壓變頻器銷售將再次收縮,并一直疲軟到2016年。2017至2019年,IHS預測全球中壓變頻器的需求增長,價格也將恢復常態,從而帶來更穩定的定價環境。
The impact of lower commodity prices varies by industry, with industries tied to the production of commodities experiencing more competition, declining MV drive prices, and lower revenue, while industries such as plastic and rubber are benefitting from lower input costs and freeing up cash flow for purchases of MV drive equipment.
大宗商品價格走低對不同的行業影響也不同。與商品生產聯系緊密的行業面臨更激烈的競爭,中壓變頻器的價格下跌,銷售收入降低;而例如塑料和橡膠等行業,則受益于投入成本降低,從而可以騰出現金流購買中壓變頻設備。